Build a Powerful Personal Brand for Your Freelance Business
As a freelancer, you need to position your services appropriately in the market place; it will help you to create a distinctive image and personality. Branding is an essential part of this process.
In this article, we will examine how freelancers can create a strong brand that will help them stand out from others.
What Is a Brand?
A brand is an identity or personality given to a service or product to enable customers to recognize it and get emotionally attached. Some of the well-recognized brands around us had spent years developing successful brands; resulting in increased market share and sales.
Benefits of a Strong Brand
Branding has both functional and emotional benefits. First, functional benefit is when you deliver your services in such a way that makes you better than other competing freelancers.
On the other hand, freelancers with superior emotional benefits aim at building a stronger relationship with clients; resulting in higher profitability through larger market share, higher growth, and more freelancing success in the long-run.
Eliciting a stronger emotional connection with your clients enables you to charge a premium over other freelancers, with only functional benefits.
Why Is Branding Important?
- Clients have other freelancers; there are many freelancers, available to provide the same service.
- You differentiate your services from others by creating loyalty through branding.
- In a competitive business environment, there is a tough battle to gain customers. You can lead by ensuring that clients have an emotional attachment to your brand.
- Branding your services tend to help you attract higher sales than non-branded services. For example, if a client is satisfied with a service you offered and trusts your brand, then, the client will likely try your other services.
Branding is the process of determining how clients should perceive your services. It makes your services stand out from other competing freelancers. Branding helps you to create a high brand value for your freelancing hustle. It is, therefore, critical for you to understand the key strategies and activities you will need to build and maintain a strong brand.